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Research papers

Is technology eating qualitative research?

This paper examines the phenomena of digital disruption on qualitative research businesses, specifically the impact of technology on top line growth, and how qualitative businesses have coped with this. We will test the hypothesis that the impact of...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Authors: Ellen Baron, Ben White
Company: Ruby Cha Cha
November 18, 2015
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Citation

Baron and White (2015a, November 18). Is technology eating qualitative research?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/is-technology-eating-qualitative-research-


Research papers

A Q new world

Qualitative. Quantitative. Two ‘Q’ words that have traditionally defined market research. As the marketing world evolves, a new industry vocabulary has emerged. Behavioural Economics, Social Media, Big Data, MROCs... language which has...

Catalogue: Congress 2013: Think Big
Author: Kristin Hickey
Company: Ruby Cha Cha
September 26, 2013
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Citation

Hickey, K. (2013a, September 26). A Q new world. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-q-new-world-8054


Research papers

What the buzz?!!

Our industry has now eagerly embraced the term 'Brand Buzz' but is this really a new concept at all, or just a re-branding of traditional brand health measures? In this paper, the authors examine the notion of Brand Buzz to provide robustness around...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Annette Druce, Kristin Hickey
Company: Ruby Cha Cha
September 15, 2010
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Citation

Druce and Hickey (2010a, September 15). What the buzz?!!. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/what-the-buzz-


Research papers

Anticipation marketing

When the Apple Store opened in Sydney recently, eager patrons queued in the cold to be among the first to claim this iconic brand experience. When Grand Theft Auto 4 was launched, Ebay demand was already at a record high before the first products...

Catalogue: Qualitative 2008: Consumer Choice
Authors: Ellen Baron, Paul Merrell, Kristin Hickey
Company: Ruby Cha Cha
November 20, 2008
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Citation

Baron, Merrell and Hickey (2008a, November 20). Anticipation marketing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/anticipation-marketing